Booster Club Alumni Are a Gold Mine for Fundraising  

One critical part of your booster club’s success is maximizing your audience for fundraising. A great way to do this is by leveraging club alumni. Alumni are a defined audience already familiar with what you are doing and passionate about your activity. 

You should make a point to not only communicate with them but seek their support and even lean on them for booster club fundraiser ideas. Here are a few ways you can make the most of your alumni network:

Keep a List

Like most things with a booster club, staying organized with your alumni list is important. Task one person with keeping a list that includes updated contact information and is refreshed every year. 

Adding one more thing to your administrative duties may seem like a burden, but keeping a current alumni list is well worth the effort.

Keeping the list on paper or in a spreadsheet is always an option, but an easier way to streamline the process is through booster club software, like BoosterHub. With such software, you can easily access and organize lists, send communications, and more.

Communicate Updates

When booster club members leave the organization, that doesn’t mean they no longer care about what’s going on. More often than not, alumni appreciate regular updates about what’s going on with the club. 

It’s a good idea to send a quarterly newsletter to update them on the club’s progress and pass along support opportunities. Your newsletter could include things like:

  • Updates from the school
  • Information about current club leadership
  • Showcases featuring the sports team or individual students
  • Photos from the last fundraiser
  • Regular progress reports

Communication with alumni does not have to be a one-way street — you can also encourage them to get involved, provide feedback, and send their best booster club fundraising ideas.

Send Invitations

Alumni may not be active members of the booster club any longer, but that doesn’t mean they want to be excluded. Club alumni should be at the top of the list for fundraiser invites and other events. Events allow alumni to reconnect, meet the new leadership, and hear first-hand updates about how the club is doing. 

Consider customizing your invitations (even if they are digital) so that alumni receive a special invite. You may be surprised by how engaged alumni are and how much they can boost support at your events.

Ask for Support

Many booster club alumni want to be involved and support the club after they leave, but they won’t necessarily be proactive about it. 

As a current club member, make a point to ask for support from alumni. This approach can include asking for donations, asking for help spreading the word about an event or fundraiser, or asking for booster club membership drive ideas. 

Club alumni want to see the organization succeed, so you are likely to find more than enough helping hands when you need them.

When you are running a booster club, maximizing your reach and your supporters is critical to your success. Engaging alumni is an easy way to find a group of interested supporters, so make it a habit to reach out and keep them informed.