Booster Club Website Best Practices 

Starting a website for booster clubs is a great idea, but not all websites are equal. If you take the steps to create a website, you should also make sure that a member of the club has time to dedicate to it. 

A lot of booster clubs put up a website but fail to update it, which can ultimately hurt your organization. Here are a few booster club website best practices.

Don’t Overlook the Basics 

If someone ends up on your website, there’s a good chance they are looking for information. Don’t assume that visitors to your website are already familiar with the club. 

Basic questions you should address include:

  • What are you fundraising for? 
  • Who are your officers?
  • What is the size of your organization?
  • How can visitors support the club?
  • Who are the corporate sponsors?

You can profile the officers of your club, a sports team that you’re supporting, or even individual students.

It’s also a good idea to post periodic updates so that visitors know that the website is active. Post about your recent progress, about the success of the students you’re supporting, or a review of your last fundraiser.

Keep Internal Communications Separate

Some booster clubs treat websites like an information repository and communication channel for members. Since anyone can visit your website, it’s not a great idea to put internal communications on your site.

A better option for member communication is to use an app, like BoosterHub, to send messages or reminders and organize volunteers. 

Using an app or booster club software isn’t only better for the privacy of the organization, it’s more convenient for members. They’ll be able to get organized information about key events, and even push notifications so they don’t miss anything.

Asking members to periodically visit a website isn’t an efficient way to share information. An app can send emails or push notifications right to their phones, so no one is left in the dark.

Make Getting Involved Easier

If someone visits your website, you have a captive audience. Encourage them to get involved. Use the opportunity to spread the word about volunteering opportunities, support options, and fundraisers. 

Don’t hide your donation page or make it difficult to navigate through. The easier it is to donate, the more likely it is to happen. Keep the website simple and don’t load it up with too much content. If it’s difficult to read or find information, the visitor will likely leave.

Information about upcoming fundraisers should be a prominent feature on your website. Visitors should be drawn to fundraising notifications and should be able to easily access key information and ways to support your efforts.

To promote your fundraiser, spend some time thinking about language that will get them interested in attending. Fundraisers call for promotion, so make some effort to advertise your event.  

If you follow these key tips, your website should be a valuable source of information and an effective way to promote your club.