Starting a website for booster clubs is a great idea, but not all websites are equal. If you take the steps to create a website, you should also make sure that a member of the club has time to dedicate to it.
A lot of booster clubs put up a website but fail to update it, which can ultimately hurt your organization. Here are a few booster club website best practices.
Don’t Overlook the Basics
If someone ends up on your website, there’s a good chance they are looking for information. Don’t assume that visitors to your website are already familiar with the club.
Basic questions you should address include:
What are you fundraising for?
Who are your officers?
What is the size of your organization?
How can visitors support the club?
Who are the corporate sponsors?
You can profile the officers of your club, a sports team that you’re supporting, or even individual students.
It’s also a good idea to post periodic updates so that visitors know that the website is active. Post about your recent progress, about the success of the students you’re supporting, or a review of your last fundraiser.
Keep Internal Communications Separate
Some booster clubs treat websites like an information repository and communication channel for members. Since anyone can visit your website, it’s not a great idea to put internal communications on your site.
A better option for member communication is to use an app, like BoosterHub, to send messages or reminders and organize volunteers.
Using an app or booster club software isn’t only better for the privacy of the organization, it’s more convenient for members. They’ll be able to get organized information about key events, and even push notifications so they don’t miss anything.
Asking members to periodically visit a website isn’t an efficient way to share information. An app can send emails or push notifications right to their phones, so no one is left in the dark.
Make Getting Involved Easier
If someone visits your website, you have a captive audience. Encourage them to get involved. Use the opportunity to spread the word about volunteering opportunities, support options, and fundraisers.
Don’t hide your donation page or make it difficult to navigate through. The easier it is to donate, the more likely it is to happen. Keep the website simple and don’t load it up with too much content. If it’s difficult to read or find information, the visitor will likely leave.
Information about upcoming fundraisers should be a prominent feature on your website. Visitors should be drawn to fundraising notifications and should be able to easily access key information and ways to support your efforts.
To promote your fundraiser, spend some time thinking about language that will get them interested in attending. Fundraisers call for promotion, so make some effort to advertise your event.
If you follow these key tips, your website should be a valuable source of information and an effective way to promote your club.
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Our Club Has Been Using Charms and Has Student Accounts — Why Is This a Bad Idea?
There’s a lot to like about Charms Office Assistant. This program has been a music program stalwart and can help schools and boosters communicate with students, manage assessment data, and collect payments.
We get the appeal of using Charms to support your band’s billing activities — the system is already in place, and you can collect payments from students and parents all in one platform. However, Charms wasn’t really designed for booster clubs. It was really designed to be used by the school or music director.
Most booster clubs are non-profits. The activities and best practices are different. For instance, non-profits can not fundraise for the benefit of one person. They must fundraise for the group as a whole. Also, fees can not be mandatory in a non-profit. You can certainly say “100% participation is highly encouraged,” but you can not require anyone to pay to participate.
By replacing Charms with a purpose-built booster solution, your club can:
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Round Rock Volleyball Is Ahead of the Game by Using BoosterHub MVP
After each sports season, the coaching staff gets together to review what went well and what they can do better next year. Often, coaches will turn to league winners for inspiration. During this process, they analyze film, look at stats, and explore ways to incorporate these insights into their own coaching strategies.
Your athletic booster club can apply these same principles to get better at fundraising during the off-season. On that note, let’s turn our attention to the Round Rock Volleyball booster club and how they’re delivering for student athletes with BoosterHub.
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Is SMS a Good Way to Communicate with Donors and Booster Club Members?
Finding effective ways to communicate with donors and members is a problem as old as your school’s rivalry with the neighboring high school football team. And just like that generation-spanning rivalry, you never seem to be able to maintain the upper hand for long.
During your time as an athletic booster club member, you’ve probably tried a variety of communication techniques, from phone calls to flyers and even email. If that’s the case, you know that none of these strategies are especially effective for relaying information to your membership.
While you’ve probably considered using SMS messaging to talk to donors and booster club members, you may be hesitant to make yet another change to your communication strategy. But trust us — SMS messaging is the way to go. With the right SMS messaging tools in place, you can effortlessly share information, keep parents in the loop about upcoming events, and make 2023 your most productive fundraising year ever.