Is SMS a Good Way to Communicate with Donors and Booster Club Members?
Finding effective ways to communicate with donors and members is a problem as old as your school’s rivalry with the neighboring high school football team. And just like that generation-spanning rivalry, you never seem to be able to maintain the upper hand for long.
During your time as an athletic booster club member, you’ve probably tried a variety of communication techniques, from phone calls to flyers and even email. If that’s the case, you know that none of these strategies are especially effective for relaying information to your membership.
While you’ve probably considered using SMS messaging to talk to donors and booster club members, you may be hesitant to make yet another change to your communication strategy. But trust us — SMS messaging is the way to go.
With the right SMS messaging tools in place, you can effortlessly share information, keep parents in the loop about upcoming events, and make 2023 your most productive fundraising year ever.
The Problem with Email
Before we dive deeper into why SMS is one of the best ways to share athletic booster club information, it's important to examine why email just doesn’t work as well as it in previous years.
The biggest shortcoming of email can be boiled down to one word: “fatigue.” Put simply, most people get bombarded with far too many emails and are tired of sorting through seemingly endless messages.
Email fatigue leads to a high unopened rate and an even lower read-through rate. Even if recipients find and open your club email, there’s a good chance they won’t read your message in its entirety. Talk about a huge waste of everyone’s time.
Why SMS Is the Better Option
SMS messages are far superior to email in terms of read rate. In fact, it’s not even close.
According to recent data, 97% of text messages are read within 15 minutes of receipt. This means that for every 100 people you message via SMS, 97 of them will read your communication in 15 minutes or less. Sounds like texting is a much better strategy for relaying important information to your members and donors.
Increasing the read rates of your messages by switching to SMS will lead to better participation among group members. You’ll have an easier time getting enough volunteers to staff events and can ensure that everyone is kept in the loop about ABC activities.
When you can effectively mobilize donors, members, and volunteers, you’ll be able to maximize the fundraising capabilities of your athletic booster club.
How You Can Make the Most of Your SMS Messaging Strategy
Thanks to tools like BoosterHub, adding SMS messaging to your communication strategy is far easier than you might expect.
Our intuitive platform allows you to create and manage custom mailing lists and easily SMS to any group. You can compose communications and quickly send them out to your target group, whether it be donors, members, or a combination thereof.
Ditch that ineffective email list this fundraising season and make the jump to SMS messaging. Everyone will be glad you did — especially your donors.
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Our Club Has Been Using Charms and Has Student Accounts — Why Is This a Bad Idea?
There’s a lot to like about Charms Office Assistant. This program has been a music program stalwart and can help schools and boosters communicate with students, manage assessment data, and collect payments.
We get the appeal of using Charms to support your band’s billing activities — the system is already in place, and you can collect payments from students and parents all in one platform. However, Charms wasn’t really designed for booster clubs. It was really designed to be used by the school or music director.
Most booster clubs are non-profits. The activities and best practices are different. For instance, non-profits can not fundraise for the benefit of one person. They must fundraise for the group as a whole. Also, fees can not be mandatory in a non-profit. You can certainly say “100% participation is highly encouraged,” but you can not require anyone to pay to participate.
By replacing Charms with a purpose-built booster solution, your club can:
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Round Rock Volleyball Is Ahead of the Game by Using BoosterHub MVP
After each sports season, the coaching staff gets together to review what went well and what they can do better next year. Often, coaches will turn to league winners for inspiration. During this process, they analyze film, look at stats, and explore ways to incorporate these insights into their own coaching strategies.
Your athletic booster club can apply these same principles to get better at fundraising during the off-season. On that note, let’s turn our attention to the Round Rock Volleyball booster club and how they’re delivering for student athletes with BoosterHub.
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Why Can’t I Just Set Up a Go Fund Me or Use GiveButter to Raise Money?
You’ve been racking your brain trying to come up with an MVP fundraiser for your athletic booster club. Suddenly, the light bulb goes on and you’re struck by a brilliant idea: you’re going to set up an online fundraiser on GoFundMe or GiveButter. That’ll work, right?
In theory, yes. There’s nothing stopping you from setting up a GoFundMe account or launching a campaign on GiveButter. However, there are some hidden challenges associated with these tactics.
Think of this approach like that flashy trick play the young assistant coach drew up last season. Sure, it looked cool on the whiteboard, but things fell apart as soon as the team tried to execute it under pressure.
Let’s take a closer look at why these platforms may not be the answer for your ABC and explore a better option that will help you find the fundraising end zone.