Enloe Athletic Booster Club manages fundraising and financial support for 38 athletic teams at one of North Carolina's largest high schools. Led by a volunteer board of eight members, this non-profit organization handles everything from uniform purchases to facility upgrades, working to create opportunities for over 1,000 student athletes.

Problem: Outdated Systems Holding Back Growth

As president of Enloe Athletic Booster Club, Brian Kirkpatrick oversees fundraising strategy and manages monthly donation allocations for the school's extensive athletic program. 

Despite dedicated efforts, the organization struggled with fundamental challenges that limited their ability to support student athletes effectively.

"We weren't able to buy uniforms on a routine basis. If you don't have money coming in, it's hard to fund some of these athletic teams," Kirkpatrick explains. "For instance, in football alone, to buy a helmet, shoulder pads, and jersey, it's $1,000 to outfit one football player. If you've got 100 players on your football team, that's $100,000 that you've got to raise every three to four years."

The root of their problems stemmed from low engagement and an outdated digital presence. With just 121 members and approximately $2,500 in corporate sponsorships annually, the booster club wasn't generating enough support to meet their programs' needs. Their website, running on Square's platform, proved inadequate for modern fundraising demands.

"We were trying different things to entice people to join Booster Club, to get more involved, to get engaged, and those things just weren't working," says Kirkpatrick. Traditional approaches like reducing membership costs and sports pass prices failed to increase participation. 

Without an effective way to showcase sponsorship opportunities or engage with potential donors, the organization struggled to demonstrate value to local businesses and corporate partners.

Solution: BoosterHub's MVP Package for Digital Transformation

After extensive research, Kirkpatrick discovered BoosterHub while examining other high school club websites: "I kept seeing BoosterHub in the bottom left corner, and I finally just googled BoosterHub to find out what it was."

The platform's MVP Package offered exactly what they needed: a comprehensive onboarding service where a dedicated BoosterHub representative would build their website, set up their calendar, configure accounting, and handle all technical setup. 

This personalized service, available for an additional fee on top of the platform subscription, meant they could focus on their mission while BoosterHub handled the technical implementation.

The Enloe Athletic Booster Club opted for BoosterHub's MVP Package, which provided them with personalized setup assistance. 

"We weren't prepared for all the capabilities of BoosterHub from the get-go," Kirkpatrick explains. "There was just so much we had to do to get it up and running that we didn't utilize everything we could have utilized on the front end."

Working with their dedicated BoosterHub representative, they prioritized setting up the essential features first: a modernized website and membership management system in August. Once these were running smoothly, their representative helped them implement the POS system in September.

The fundraising features were activated in November, following BoosterHub's recommended approach of mastering each component before moving to the next. 

"We just had to take baby steps this year," says Kirkpatrick, "because introducing something new to 1,000 people comes with challenges."

The MVP Package allowed them to maintain quality control while scaling up. Their communications director, who had a technical background, worked alongside the BoosterHub team to ensure each phase was fully operational before moving to the next. 

"Having someone like that on our team benefited us, but for the most part, BoosterHub and Tanya did the majority of the heavy lifting. They just showed us how to do things when we wanted to do it, and just made it very simple."

Results: 10x Member Growth and 150K Raised in Three Months

The results of Enloe Athletic Booster Club's implementation with the MVP Package were immediate and dramatic. "By August 15, we had already raised close to $10,000 and school wasn't even in session at that point," Kirkpatrick reports. 

"By the time school started, we had raised close to $30,000"—all before even activating their POS system.

The numbers tell a compelling story of transformation:

• Membership skyrocketed from 121 to over 1,200 members
• Corporate sponsorships grew from $2,500 to $10,000
• Total fundraising reached $150,000 in just three months—surpassing their entire previous year's total of $120,000

Website engagement saw an exponential increase: "If we had 500 clicks on our website last year, I would say it's probably 150 to 200 times more this year." This dramatic uptick in digital engagement proved particularly valuable for corporate sponsorship pitches. 

"When I took a tablet or my computer to a business and showed them how we were increasing membership on a day-to-day basis, it made it easier for those businesses to write a check."

Their implementation with BoosterHub's MVP Package has positioned them for even greater future success. "I feel like this year was our implementation year, and what we do this year kind of sets the tone for the future," says Kirkpatrick. 

"Even though we 10x our membership from last year to this year, our goal is to double that next year." He notes that their gradual feature rollout means there's still untapped potential: "If we would have utilized [the fundraising apparatus] in early August, we probably could have raised 20 to 30, maybe $40,000 more than what we've already raised."

Continued Success

"It'd be detrimental if BoosterHub disappeared tomorrow. I don't think our athletic department wants us to be that way," Kirkpatrick reflects. 

The all-in-one platform has transformed how Enloe Athletic Booster Club operates, making $800 annually look like "an amazing price for a program that you can potentially raise hundreds of thousands of dollars with." 

With BoosterHub's MVP Package and newfound capabilities, the booster club can focus on what matters most—creating better opportunities for their student athletes.

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