Social Media, Websites, Email — Where Is the Best Place to Update Your Booster Club Info?
The simple answer is: if you have it, it should be updated. Don't just open a Twitter account because everyone has one. Pick the media your fans and families use the most, and then keep it updated. With more people creating social media accounts each day and increasing their online presence, it’s easy to interact with just about anyone. If you’re ready to establish a booster club online, how do you know the best place to do so?
While you wouldn’t want to just sign up for just any social media account or marketing campaign, having options is essential. Let’s dive into the top tips and tricks when it comes to effectively using your booster club’s online presence.
Follow Your Supporters
The biggest tip is going where your friends, supporters, and family members are online. You can decide which is the right social media site for you by identifying where your target audience goes. The audiences of most booster clubs are on Facebook, so it’s a great place to start.
Many coaches and athletic directors use Twitter as their primary social media platform. Retweeting their posts and other district and state athletic accounts will help keep your audience informed. If your club has a great photographer and you have great pictures of your program, instagram is a great idea.
Be Consistent in Posting on Social Media
No matter which social media platform you choose, the key is consistent posting. Even if your season only lasts for a few months, keep your posts going year round. Consider doing coach or athlete spotlights or highlights of a past season big event.
You may also like this
No items found.
Our Club Has Been Using Charms and Has Student Accounts — Why Is This a Bad Idea?
There’s a lot to like about Charms Office Assistant. This program has been a music program stalwart and can help schools and boosters communicate with students, manage assessment data, and collect payments.
We get the appeal of using Charms to support your athletic booster club’s billing activities — the system is already in place, and you can collect payments from students and parents all in one platform. However, Charms wasn’t really designed for booster clubs. It was really designed to be used by the school or music director.
Most booster clubs are non-profits. The activities and best practices are different. For instance, non-profits can not fundraiser for the benefit of one person. They must fundraise for the group as a whole. Also, fees can not be mandatory in a non-profit. You can certainly say “100% participation is highly encouraged,” but you can not require anyone to pay to participate.
By replacing Charms with a purpose-built booster solution, your club can:
No items found.
Round Rock Volleyball Is Ahead of the Game by Using BoosterHub MVP
After each sports season, the coaching staff gets together to review what went well and what they can do better next year. Often, coaches will turn to league winners for inspiration. During this process, they analyze film, look at stats, and explore ways to incorporate these insights into their own coaching strategies.
Your athletic booster club can apply these same principles to get better at fundraising during the off-season. On that note, let’s turn our attention to the Round Rock Volleyball booster club and how they’re delivering for student athletes with BoosterHub.
No items found.
Is SMS a Good Way to Communicate with Donors and Booster Club Members?
Finding effective ways to communicate with donors and members is a problem as old as your school’s rivalry with the neighboring high school football team. And just like that generation-spanning rivalry, you never seem to be able to maintain the upper hand for long.
During your time as an athletic booster club member, you’ve probably tried a variety of communication techniques, from phone calls to flyers and even email. If that’s the case, you know that none of these strategies are especially effective for relaying information to your membership.
While you’ve probably considered using SMS messaging to talk to donors and booster club members, you may be hesitant to make yet another change to your communication strategy. But trust us — SMS messaging is the way to go. With the right SMS messaging tools in place, you can effortlessly share information, keep parents in the loop about upcoming events, and make 2023 your most productive fundraising year ever.