When you’re operating a booster club, having a wide audience is key to success. If you have a small mailing list, you’ll be sending communications and invites to the same group of parents repeatedly. That can make it really hard to get engagement over time.
There are lots of groups who may be interested in the club aside from parents. In addition, not every communication needs to be about fundraising. You can simply send a newsletter with club updates or encourage supporters to attend an event.
At a minimum, you should consider adding sponsors, club sports, local businesses, and alumni to your booster club mailing list.
If your booster club is lucky enough to have corporate sponsors, they absolutely need to be on your mailing list. Sponsors have already demonstrated that they are interested in the club and furthering its goals. At a minimum, they should know what’s generally going on and receive periodic updates.
Oftentimes, sponsors will be willing to increase their contributions for an event or two throughout the year, so make sure to keep them in the loop with fundraising efforts. If the sponsor isn’t able to contribute financially, they can at least help spread the word.
Club sports leagues in your area are a great place to look for potential supporters whose interests are aligned with yours. For example, if your booster club is funding a particular sport, the local club league will probably be interested in making sure the school continues to offer it.
Participants in club sports are more likely to be interested in the success of your booster club and they are more likely to attend fundraisers. They can also be a great connection for the kids that your organization supports.
While many local businesses may not be able to offer a corporate sponsorship, that doesn’t mean they don’t want to help your booster club. A local business may be willing to sponsor a fundraiser or two or donate their products and services to help generate interest.
In addition, if a local business isn’t able to contribute to your club this year, it may be in a different position in the future. Adding it to your mailing list keeps your club in front of leadership.
Local business owners are some of the most invested people in the community, so staying in touch with them is a good practice for your club.
Your booster club’s alumni community is a great group to keep in regular communication with. Booster club alumni may not be active members anymore, but they likely still care about the mission of the organization.
Alumni are often willing to donate, volunteer, or spread the word about your initiatives. Sending regular booster club emails doesn’t take a lot of effort and can mean a lot to former members who are still invested in the community.
Building out your mailing list can take a little extra work to start, but it is well worth the effort in the end. A long mailing list can pay dividends in community engagement and turnout at your fundraisers. It’s also a great way to spread awareness and show off your progress and success.
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Our Club Has Been Using Charms and Has Student Accounts — Why Is This a Bad Idea?
There’s a lot to like about Charms Office Assistant. This program has been a music program stalwart and can help schools and boosters communicate with students, manage assessment data, and collect payments.
We get the appeal of using Charms to support your band’s billing activities — the system is already in place, and you can collect payments from students and parents all in one platform. However, Charms wasn’t really designed for booster clubs. It was really designed to be used by the school or music director.
Most booster clubs are non-profits. The activities and best practices are different. For instance, non-profits can not fundraise for the benefit of one person. They must fundraise for the group as a whole. Also, fees can not be mandatory in a non-profit. You can certainly say “100% participation is highly encouraged,” but you can not require anyone to pay to participate.
By replacing Charms with a purpose-built booster solution, your club can:
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Round Rock Volleyball Is Ahead of the Game by Using BoosterHub MVP
After each sports season, the coaching staff gets together to review what went well and what they can do better next year. Often, coaches will turn to league winners for inspiration. During this process, they analyze film, look at stats, and explore ways to incorporate these insights into their own coaching strategies.
Your athletic booster club can apply these same principles to get better at fundraising during the off-season. On that note, let’s turn our attention to the Round Rock Volleyball booster club and how they’re delivering for student athletes with BoosterHub.
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Is SMS a Good Way to Communicate with Donors and Booster Club Members?
Finding effective ways to communicate with donors and members is a problem as old as your school’s rivalry with the neighboring high school football team. And just like that generation-spanning rivalry, you never seem to be able to maintain the upper hand for long.
During your time as an athletic booster club member, you’ve probably tried a variety of communication techniques, from phone calls to flyers and even email. If that’s the case, you know that none of these strategies are especially effective for relaying information to your membership.
While you’ve probably considered using SMS messaging to talk to donors and booster club members, you may be hesitant to make yet another change to your communication strategy. But trust us — SMS messaging is the way to go. With the right SMS messaging tools in place, you can effortlessly share information, keep parents in the loop about upcoming events, and make 2023 your most productive fundraising year ever.