What does it take to build long-term infrastructure for a Booster Club that supports athletes, coaches, and parents?

This week, Robin Eissler sits down with Jason Stover, Vice President of the Eagle Touchdown Club in Prosper, Texas, and former officer of the Reynolds Athletics Booster Club. With experience leading clubs at both the middle school and high school levels, Jason brings a wealth of insight into what it really takes to build strong, lasting support for student-athletes.

Jason is a former military serviceman whose journey began in high school Junior ROTC, led to serving in the Army, and eventually transitioned into a career in IT. Throughout the episode, Jason shares how the sense of camaraderie he experienced in the military deeply influenced his approach to leadership and community engagement.

He also shares the key differences between managing general athletic booster clubs and sport-specific ones, how club needs shift between school levels, and why building long-term infrastructure is critical. Whether you're stepping into a volunteer role for the first time or leading a well-established board, this conversation is packed with strategies you can use right away.

Key Takeaways 

• 1:26 Jason’s start as a Watch D.O.G.S. dad.
• 2:51 Volunteering during COVID at Reynolds.
• 4:18 Booster clubs as a bridge for communication.
• 5:59 Challenges with scattered platforms.
• 8:22 Creating structure for parent engagement.
• 9:58 Switching to BoosterHub for consistency.
• 11:31 Building infrastructure that lasts.
• 13:47 Sport-specific support vs. general athletics
• 15:54 Fundraising: call-a-thons vs. sponsorships.
• 17:28 Differences between middle and high school clubs.
• 19:45 Jason’s advice to future volunteers.
• 25:13 Transition to Civilian Life: From Army to IT
• 27:27 Finding Community: The Importance of Connection
• 29:59 Gratitude and Acknowledgements

Resources: Jason Stover

• LinkedIn: www.linkedin.com/in/jasonstover
• Facebook: https://www.facebook.com/stovieus