March 4, 2026
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How Booster Clubs Can Elevate Social Media & Attract More Sponsors

If your booster club’s graphics look inconsistent, outdated, or thrown together at the last minute… sponsors notice. And so do parents, athletes, and recruiters.

In this episode of the Boosted Volunteer, host Robin Eissler sits down with Becki Jacobs, founder of Team Mom Boutique, to share how booster clubs can create a professional, consistent, and sponsor-ready social media presence—without hiring a designer.

Becki, a former corporate digital product designer turned youth sports entrepreneur, built Teen Mom Boutique after seeing teams struggle to create polished graphics from scratch each season. What started as cheer templates for her daughters’ teams has grown into full-season Canva bundles designed specifically for booster clubs, sports teams, and marching bands.

In this conversation, you’ll learn how to stop “winging it” on social media and start building a simple, repeatable system that elevates your program.

Key Takeaways

  • 1:53 — Booster clubs often struggle with inconsistent graphics; reusable Canva templates eliminate the need to start from scratch each season.

  • 5:24 — Canva is ideal for volunteer-run programs because it’s simple, collaborative, and easy to transition between leaders.

  • 7:16 — A full-season bundle includes 78 templates covering registration, game days, player spotlights, and sponsor recognition.

  • 9:52 — Focus on three weekly posts: upcoming events, recognition, and game results.

  • 11:07 — Strong, well-planned photos are just as important as the templates themselves.

  • 13:12 — Professional, consistent graphics increase sponsor visibility and renewal potential.

  • 14:30 — A polished social presence helps athletes and programs stand out.

  • 16:00 — Canva simplifies leadership handoffs and protects brand consistency.

  • 17:47 — Start simple: post schedules, game days, and final scores—then build from there.

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